Sno Ready - Halldór Helgason

Halldór Helgason

Halldór Helgason - Dayumm! Full Part

Halldór Helgason - NoToBo Full Part

Hailing from the mountainless and remote north Atlantic island of Iceland, Halldór Helgason is kid who has never let anything stand in the way of his deep-down desire to ride his board on everything. Halldór spends his life immersed in snowboarding: nonstop riding, filming homemade videos, and touring the world to spread snowboarding. As a teen he became the first Icelander to win an X Games medal when he took the gold in Big Air in 2010.

Along with his brother Eiki and a crew of friends from his native homeland, Halldor continues making bold moves both on an off the snow by launching projects like Lobster Snowboards, Hoppipolla hats, the belt brand 7/9/13, and atrip apparel. On top of that he and the boys made have made some of the most talked about shred edits, Sexual Snowboarding. By mixing next-level urban riding and progressive jumping footage with hearty doses of wise ass ridiculousness, Halldór keeps pushing his version of raw shredding out to the masses. And not surprisingly, they’re eating it up.

Akureyri, Iceland

Monster Energy

Von Zipper

Lobster Snowboards

7/9/13 Belts

Hoppipolla Headwear

Switchback Bindings

Kaleidoscope Skateboards

atrip apparel